In 1988, Team In Training started a revolution that changed endurance sports forever. Raising funds in support of The Leukemia & Lymphoma Society (LLS), today Team In Training is the largest charity endurance training program in the world—powered by 650,000 athletes who have raised over $1 billion to help find cures and ensure access to treatments for blood cancer patients.
We were tasked with rebranding Team In Training in celebration of their 30th anniversary, and to help propel the brand into the future—a project that we were proud and honored to work on. Through a strategic process that included brand discovery and identity repositioning, comprehensive graphic guidelines, logo design, color theory, typography, photography and ad campaign direction, we successfully added clarity and consistency to the brand and tapped deeper into the emotional connections that allows TNT to stand out in a very competitive fundraising landscape.
