Campaigns|Red Bull Racing/Walmart|Client: Red Bull
Campaigns|Red Bull Racing/Walmart
About Red Bull Racing / Walmart Team Partnership: As Formula 1 continues growing in relevance in the USA, the Red Bull Motorsports team looked to increase share of this audience through owned platforms and assets, as well as a strategic global partnership with American retail giant, Walmart. Leveraging strategic alliances with team partners helps to continue driving mass awareness and relevance with key audiences (motorsports & Walmart) by inviting consumers into the world of Red Bull Racing.
Project Summary: As Red Bull Racing and Walmart entered year one of their multi-year official team partnership, The Medium was tasked with producing content to help promote the primary synergy of the Red Bull Racing team and Walmart services—Speed. Focusing on the performance driven ‘Pitstop Pickup’ ad spot, we produced a suite of co-branded marketing campaign assets intended to drive awareness and relevance within the F1/motorsports, Red Bull and Walmart audiences. Unlike owned Red Bull content pieces that can be self-mocking and irreverent, the Walmart partnership ad creative needed to ensure that the Red Bull Racing property was used in a credible and authentic way, while also maintaining a common thread to other Red Bull Racing and Walmart content pieces already in circulation.
- Services: Concept, Art Direction, Production, Editing & VFX
- 30s ‘Pitstop Pickup’ Ad Spot
- :15s ‘Pitstop Pickup’ Ad Spot
- :10s ‘Pitstop Pickup’ Ad Spot
- :30s ‘Pitstop Pickup’ Mexico Spot
- POS Campaign Key Art Concept & Design