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Creative Director

With a unique blend of environmental influences and expansive experience in design, advertising, and marketing, Luis Rodriguez has been instrumental in establishing The Medium’s creative voice. With over 20 years of experience in brand development, digital, print, interactive and environmental media, Rodriguez leads a multi-disciplinary team of creatives in a wide range of assignments.

After graduating with a BFA in Graphic Design from CSUF, Rodriguez went on to capture a Senior Graphic Designer role at Nike where he developed branding and design projects for the NFL, NBA, NHL and NCAA. Luis diversified his talents six years later when becoming the Creative Director at TransWorld Motocross, where he directed photographers, editors and artists to develop the publication and its related digital assets, video productions, marketing and advertising efforts.

Luis was born in Uruguay and emigrated to the U.S. when he was 10 years old. He loves to travel and manages to stay in shape through mountain biking, surfing, skateboarding, and chasing his three youngsters around the house.


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